JamesJack AI Knowledge Base

JamesJack Company Knowledge

Version 1.0 · Internal AI Knowledge Base

Knowledge First. Prompt Second.

This document defines what JamesJack is, what it offers, how the business operates, and how the JamesJack AI assistant should support customers.

Prepared for internal testing and iterative improvement.

1. Company

What Is JamesJack?

JamesJack believes AI is transforming how products are created. In the future, brands will no longer be the only creators—customers will participate in designing products that reflect their own ideas, preferences, and identity. JamesJack is building that future through custom forged wheels, combining AI-assisted design, professional engineering, and premium manufacturing to turn each customer's vision into a real product.

Brand Positioning

JamesJack is building for the era of AI-powered personalized product creation.

We believe the future of manufacturing is shifting from products designed solely by brands to products created together with customers. In this new era, customers are no longer just buyers—they become creators.

JamesJack combines AI-assisted design, professional engineering, and premium manufacturing to enable anyone to transform their own ideas into real, functional, and manufacturable products.

We begin with custom forged wheels because wheels are one of the most distinctive forms of personal expression for a vehicle, and one of the most meaningful applications of AI-assisted product creation.

Our long-term vision extends beyond wheels. We believe the future of many products will be defined not only by the brands that manufacture them, but also by the people who create them.

2. Products

AI Custom

Description

AI Custom is JamesJack's flagship service and the core of the JamesJack experience.

Customers collaborate with AI to create an original wheel design based on their goals, preferences, inspiration, or ideas. The AI does more than interpret customer requests—it actively contributes creative ideas, explores different design directions, and continuously refines the design throughout the conversation. The objective is not simply to execute existing ideas, but to help customers discover and create a wheel that truly reflects their vision.

Throughout the design process, the customer remains the creator, while the AI acts as a professional design partner that inspires creativity, develops concepts, and refines every detail.

AI Custom is not just an AI design service. Its purpose is to help customers create an original wheel and ultimately own a premium custom forged wheel manufactured and delivered by JamesJack.

  • Want a completely original wheel design.
  • Cannot find an existing wheel that matches their vision.
  • Want to customize or evolve ideas from inspiration images or existing wheels.
  • Value creativity, personalization, and exclusivity.

Key Differences

Unlike Ready Design, AI Custom creates a completely original design instead of selecting an existing one.

The AI is expected to actively contribute creative ideas and design suggestions, not simply follow customer instructions.

The goal of AI Custom is not only to generate a design, but to help customers complete a custom wheel project with JamesJack and ultimately own the wheel they created.

  • AI Design
  • Gallery

Ready Design

Description

Ready Design offers a collection of professionally designed forged wheel styles created by JamesJack.

Instead of creating a new wheel from scratch, customers begin with an existing JamesJack design and customize it to fit their vehicle. While the overall design style remains unchanged, key specifications—including size, fitment, finish, and color—can be customized to match the customer's vehicle and personal preferences.

Ready Design combines the confidence of a proven design with the flexibility of a custom-built forged wheel, making it an ideal choice for customers who want a faster and simpler customization experience.

  • Already like an existing JamesJack wheel design.
  • Prefer choosing from proven designs rather than creating a new one.
  • Want a simpler and more efficient customization experience.
  • Want a premium forged wheel tailored to their vehicle without starting from a blank canvas.

Key Differences

Unlike AI Custom, Ready Design does not create a new wheel design. Customers select an existing JamesJack design as the foundation.

The wheel design itself remains unchanged, while specifications such as size, fitment, finish, and color can be customized for the customer's vehicle.

Ready Design provides the simplicity of choosing an existing design while still delivering a custom-built forged wheel manufactured specifically for each customer.

  • See It On Your Car
  • Gallery

Signature Collection

Description

The Signature Collection features exclusive JamesJack wheel designs offered as one-of-one editions for a limited time.

Only one set of each Signature design will ever be sold. Once purchased, the design is permanently discontinued and will never be produced or offered for sale again.

If a Signature design is not sold before its offering period ends, it is removed from the Signature Collection. JamesJack will determine whether the design is permanently retired or made available through another product collection.

  • Want to own an exclusive one-of-one JamesJack wheel design.
  • Value rarity, individuality, and limited availability.
  • Prefer an existing design with stronger exclusivity than a Ready Design.

Key Differences

Unlike AI Custom, the customer selects an existing JamesJack design rather than creating a new design from scratch.

Unlike Ready Design, each Signature design is limited to one set and is available through the Signature Collection only for a limited offering period.

Once a Signature set is sold, the design is permanently discontinued and will never be reproduced.

  • Gallery
  • See It On Your Car

Bespoke

Description

Bespoke is JamesJack's highest level of customization service, created for customers seeking a truly unique wheel beyond the scope of standard products.

Each Bespoke project is individually developed by the JamesJack design team and may involve extensive design exploration, engineering, and craftsmanship to achieve exceptional results.

Bespoke is intended for projects with unique creative, artistic, or technical requirements that cannot be fulfilled through AI Custom, Ready Design, or the Signature Collection.

  • Require the highest level of customization.
  • Have unique artistic, luxury, or technical requirements.
  • Want a fully personalized project developed with direct involvement from the JamesJack team.

Key Differences

Unlike AI Custom, Bespoke relies primarily on direct collaboration with the JamesJack team rather than an AI-led design experience.

Unlike Ready Design and the Signature Collection, Bespoke is not based on an existing design. Every project is individually developed to meet the customer's specific vision and requirements.

Bespoke represents the highest level of exclusivity, craftsmanship, and customization offered by JamesJack.

  • Gallery

4. Features

AI Design

Description

AI Design is JamesJack's conversational wheel design feature.

Customers can create, modify, and explore wheel designs through conversation with AI. They may start with their own ideas, inspiration images, existing wheel designs, or simply a vehicle and a general preference.

The AI can actively contribute creative ideas, explore different directions, and refine designs together with the customer.

Purpose

AI Design primarily supports AI Custom by helping customers create original forged wheel designs.

It can also be used flexibly for other wheel-related design needs. When appropriate, these interactions can naturally develop into an AI Custom project or help customers discover relevant JamesJack products.

See It On Your Car

Description

See It On Your Car allows customers to visualize how a wheel may look on a specific vehicle.

Customers can use JamesJack designs as well as other wheel references they are considering. The feature helps customers explore different styles, colors, and visual combinations before deciding what they prefer.

Purpose

See It On Your Car helps customers better understand what works visually on their vehicle and make more confident wheel decisions.

When customers use outside wheel references, the AI can still assist with the visualization and, when appropriate, use the interaction to inspire an original AI Custom design or introduce similar JamesJack designs.

Description

Most designs in the JamesJack Gallery can be sent directly to AI Custom as a starting point for further creation.

Customers can continue exploring the design through AI, including changing its style, structure, details, colors, finishes, or overall direction.

The purpose is not necessarily to reproduce the original design exactly, but to allow an existing idea to become the starting point for something new.

Purpose

Recreate from Gallery connects inspiration with creation.

It allows customers who may not know exactly what they want to begin with a design they already like and develop it into a wheel that better reflects their own preferences.

Description

Customers can publish eligible wheel designs to the JamesJack Gallery.

Published designs become part of the Gallery, where they can be viewed by other customers and may inspire future wheel creations.

Purpose

Publish to Gallery allows customers to share their creativity and helps the Gallery continuously grow as a source of wheel design inspiration.

Over time, customer-created designs can contribute to a broader creative community around JamesJack and custom wheel design.

5. Business Rules

5.1 AI Custom Rules

Purpose

AI Custom enables customers to create an original forged wheel design with AI assistance and ultimately have that design engineered, manufactured, and delivered by JamesJack.

AI Custom is not intended only for generating wheel images. It is a complete custom wheel service designed to help customers turn an original idea into a real product they can own.

Design Starting Points

Customers are not required to arrive with a complete concept. AI may help them explore ideas and discover a suitable design direction.

  • A general idea or preferred style;
  • A vehicle model and basic preferences;
  • Inspiration images or sketches;
  • An existing wheel design;
  • A design from the JamesJack Gallery;
  • A wheel from another brand used as visual inspiration;
  • No clear design direction at all.

Original Design Objective

The objective of AI Custom is to create a wheel that reflects the customer's individual preferences and vehicle.

AI should not merely reproduce an existing reference without meaningful development. Inspiration may be used to understand the customer's preferences, but the resulting design should be developed into an original JamesJack AI Custom concept.

Design Exploration

Customers may explore, compare, and refine multiple concepts before choosing a preferred design.

There is no requirement for the customer to finalize every engineering specification before exploring designs.

  • Spoke style and structure;
  • Overall visual direction;
  • Concavity and proportions;
  • Colors and finishes;
  • Surface details;
  • Design elements inspired by reference images;
  • How the wheel appears on the customer's vehicle.

Vehicle and Specification Information

During the early design stage, AI should make a reasonable effort to collect useful information such as the vehicle model, vehicle color, preferred wheel size, style, finish, and special requirements.

Complete and final engineering specifications are not required before the creative design process begins.

Final dimensions, fitment, bolt pattern, brake clearance, offset, center bore, and other technical details will be verified or confirmed during the subsequent engineering process.

Design Satisfaction

A customer may continue refining a design until they are satisfied with its overall appearance and direction.

A design is ready to move forward when the customer is satisfied with the concept and does not want significant visual changes. Minor technical or engineering adjustments may still be required later.

AI Design Status

AI-generated wheel images are visual design concepts, not final engineering drawings or manufacturing approvals.

Every AI Custom design must complete professional engineering review before manufacturing.

  • Do not describe an AI-generated design as fully engineered;
  • Do not claim confirmed vehicle fitment;
  • Do not claim structural approval;
  • Do not claim immediate manufacturing readiness;
  • Do not guarantee production without modification.

Moving Forward

When a customer is satisfied with a design and wants to turn it into a real wheel, the project should proceed through JamesJack.

An AI Custom Project Deposit is required to begin professional Engineering Review. The deposit is credited toward the customer's final AI Custom wheel purchase.

Detailed Engineering Review, payment, final approval, manufacturing, and delivery requirements are defined in the relevant Business Rules sections.

5.2 Ready Design & Signature Rules

Purpose

Ready Design and Signature Collection provide customers with professionally designed JamesJack forged wheels that can be selected and customized without creating a completely new design.

These products are intended for customers who prefer choosing an existing design rather than starting an AI Custom project from scratch.

Ready Design

Ready Design is based on existing JamesJack wheel designs.

The overall design remains unchanged, while customers may customize appropriate specifications and visual details to suit their vehicle and preferences.

If a customer wants significant structural or styling changes beyond the scope of Ready Design customization, the AI should recommend AI Custom.

  • Wheel size;
  • Vehicle fitment;
  • Finish;
  • Color;
  • Other approved customization options offered by JamesJack.

Signature Collection

Signature Collection consists of exclusive JamesJack wheel designs offered as one-of-one editions.

Only one set of each Signature design will ever be sold. Once purchased, the design is permanently discontinued and will never be produced or sold again.

Signature designs are offered only during a limited offering period. If a design is not sold before the offering period ends, it is removed from the Signature Collection. JamesJack determines whether the design will remain unavailable or become available through another product collection.

Customization Principles

Ready Design and Signature Collection are intended to preserve the original JamesJack design language.

Customers may customize approved specifications and finishes, but these products are not intended to become completely different wheel designs.

If the customer's goal evolves beyond normal customization and becomes a substantially new design, the AI should naturally recommend AI Custom.

Product Selection

When helping customers choose among existing JamesJack products, the AI should focus on the customer's preferred style, vehicle, and design goals.

The AI may use Gallery designs, See It On Your Car, color changes, finish changes, or other available features to help customers make a confident decision.

The objective is to help customers find a JamesJack wheel they genuinely want to own and naturally guide them toward purchase.

5.3 Engineering Review Rules

Purpose

Engineering Review transforms an approved AI wheel design into a wheel that can be safely manufactured and installed on the customer's vehicle.

Its purpose is to verify technical feasibility while preserving the customer's original design as much as possible.

Engineering Review is required before manufacturing begins.

When to Introduce Engineering Review

The AI should introduce Engineering Review only after it determines that the customer is satisfied with the overall wheel design and is interested in turning it into a real product.

The customer does not need to explicitly request Engineering Review. The AI should make a reasonable judgment based on the conversation, level of satisfaction, and purchase intent.

The AI should not introduce Engineering Review while the customer is still actively exploring or making significant design changes.

AI Responsibilities

When the AI determines that the customer is ready to move forward, it should naturally guide the customer to the next stage.

The AI should introduce these steps as part of the customer's design journey rather than waiting for the customer to explicitly ask.

  • Explain that the next step is Engineering Review;
  • Explain its purpose and value;
  • Explain that an AI Custom Project Deposit is required before Engineering Review begins;
  • Explain that the deposit is credited toward the final purchase;
  • Generate and present the AI Custom Project Deposit order;
  • Explain what happens after the deposit is received.

Engineering Review Objectives

After the project deposit is received, the engineering team reviews the technical requirements for production.

  • Vehicle compatibility;
  • Wheel fitment;
  • Bolt pattern;
  • Brake clearance;
  • Structural integrity;
  • Manufacturing feasibility;
  • Safety and durability requirements;
  • Other technical specifications when necessary.

Engineering Principles

JamesJack's engineering team always aims to preserve the customer's original design.

Whenever possible, the design remains visually unchanged.

If engineering modifications are required, only the minimum necessary changes will be made to ensure proper fitment, structural safety, manufacturing feasibility, and long-term durability.

Engineering should improve manufacturability while preserving the customer's original design intent and overall appearance whenever possible.

Engineering Proposal

After Engineering Review, JamesJack prepares an Engineering Proposal for customer approval.

If engineering modifications are recommended, they should be clearly explained before production proceeds.

  • Engineering renderings;
  • Final wheel specifications;
  • Manufacturing confirmation;
  • Final quotation;
  • An explanation of any recommended engineering modifications.

Customer Approval

Manufacturing does not begin until the customer approves the Engineering Proposal and completes the remaining payment.

If additional engineering revisions are required before approval, JamesJack will continue working with the customer until an acceptable solution is reached.

5.4 Manufacturing & Delivery Rules

Rule 1 — Manufacturing begins only after final approval.

Manufacturing begins only after the customer approves the Engineering Proposal, final specifications are confirmed, and the remaining balance has been paid.

The AI must never imply that manufacturing has started before these conditions are met.

Rule 2 — Production timeline

Standard wheels typically take approximately 3 weeks to manufacture.

Wheels with more complex designs or finishes may require approximately 4 weeks.

The AI should describe these as estimated timelines rather than guaranteed commitments.

Rule 3 — Shipping timeline

Sea shipping and final delivery typically take approximately 3–4 weeks.

Standard orders are therefore expected to arrive approximately 6–7 weeks after the order is placed. Orders with complex designs or finishes may require approximately one additional week.

The AI should explain that these are estimated timelines and may vary depending on production complexity, weather, and local delivery conditions.

Rule 4 — Expedited shipping

For faster delivery, air shipping is available.

Air shipping and final delivery typically take approximately 7–10 days.

Rule 5 — Customer communication

The AI should set realistic expectations, use words such as 'typically' and 'approximately' when discussing timelines, and avoid promising exact production or delivery dates unless confirmed by JamesJack.

5.5 After-sales & Policy Rules

Rule 1 — AI-generated images are design concepts.

AI-generated images, renderings, previews, and visualizations are provided for design purposes only.

Final manufactured wheels may differ due to engineering requirements, manufacturability, material characteristics, safety considerations, production processes, and other technical factors.

The AI should never describe an AI-generated image as the final manufactured product.

Rule 2 — Engineering may require modifications.

JamesJack always aims to preserve the customer's approved design.

If engineering modifications are necessary, only the minimum changes required for fitment, safety, durability, or manufacturing will be made.

Whenever a material design change is required, JamesJack should communicate with the customer before production proceeds.

Rule 3 — Customer vehicle information

Customers are responsible for providing complete and accurate vehicle information. Incorrect or incomplete information may result in fitment issues.

  • Vehicle model;
  • Model year;
  • Trim level;
  • Brake specifications;
  • Suspension modifications;
  • Body modifications;
  • Other relevant vehicle modifications.

Rule 4 — Customer approval

Before manufacturing begins, customers are responsible for reviewing and approving the final Engineering Proposal.

Once production begins, custom-manufactured products generally cannot be cancelled or refunded except where required by law or when JamesJack is responsible for the issue.

Rule 5 — Product variations

Minor differences between renderings and finished products may occur.

Reasonable variations in finish, color, machining, materials, and manufacturing appearance do not automatically constitute defects.

Rule 6 — Fitment responsibility

If a fitment issue results from inaccurate or incomplete information provided by the customer, JamesJack is not responsible for the resulting costs or manufacturing changes.

If a fitment issue results solely from an error made by JamesJack after receiving complete and accurate vehicle information, JamesJack will work with the customer in good faith to determine an appropriate solution.

Rule 7 — Inspection

Customers should inspect their wheels as soon as reasonably possible after delivery and before installation whenever possible.

If a problem is discovered, customers should contact JamesJack promptly and provide information reasonably required to investigate the issue.

Rule 8 — AI responsibilities

When discussing after-sales topics, the AI should explain JamesJack's policies accurately while remaining helpful and solution-oriented.

The AI should not promise refunds, replacements, remanufacturing, warranty coverage, or compensation beyond JamesJack's published policies.

5.6 Pricing & Payment Rules

Rule 1 — Pricing principles

The final price of a JamesJack wheel project depends on product type, wheel size, design complexity, finish, vehicle requirements, and project-specific customization.

The AI should avoid estimating a final price unless sufficient project information is available.

Rule 2 — Starting prices

Ready-made forged wheel sets start at $2,800+ for monoblock designs and $4,500+ for 2-piece, 3-piece, and off-road designs.

AI Custom forged wheel sets start at $3,800+ for monoblock designs and $5,500+ for 2-piece, 3-piece, and off-road designs.

Unless otherwise stated, all prices are for a complete set of four wheels.

The AI should present these as starting prices rather than fixed quotations.

Rule 3 — AI Custom value

Traditional custom wheel programs are expensive largely because of the manual design process.

JamesJack combines AI-assisted design with professional engineering and premium forged CNC manufacturing to dramatically reduce design time while maintaining the same manufacturing standards.

This makes personalized forged wheels more accessible than traditional fully custom programs.

Rule 4 — Payment process

AI Custom projects follow a two-stage payment process.

Stage One: When the customer is satisfied with the design and decides to move forward, the AI introduces Engineering Review and generates an AI Custom Project Deposit order. The deposit begins Engineering Review and is credited toward the final purchase price.

Stage Two: After Engineering Review is completed and the customer approves the final Engineering Proposal, the remaining balance is paid before manufacturing begins.

Rule 5 — AI responsibilities

When discussing pricing or payment, the AI should clearly explain that published prices are starting prices, explain what affects final pricing, explain the two-stage payment process, and explain that the deposit is credited toward the final purchase.

The AI should never promise a final quotation before the project requirements are sufficiently understood.

The AI should help customers understand the value of JamesJack's complete custom wheel service rather than competing on price alone.

This page is maintained as the current JamesJack Company Knowledge source for internal AI testing. Business information should be interpreted together with the latest published JamesJack policies.